Business telephone solutions for the sub 24 extension users

For ICON the sub 24 user sector is a buoyant and profitable market despite the downturn.  In this niche, thanks to TalkSwitch, the small business IP-PBX which ICON distributes in the UK and Ireland,  ICON has not felt the effects of the slowdown experienced in the wider market..  Mark Shane marketing manager at ICON commented

“The trend in this niche is for a more and more sophisticated telephone solution at a small business price and we don’t see that changing – ever.  The feedback we are getting from the channel is that what matters in this market is the price point, the feature set and the capability to outperform comparably priced solutions.  Get that right and you have a winner”

What we are seeing in this market is a trend by vendors such as TalkSwitch and Vertical to deliver an out of the box solution with all features as standard.  Many other small business solutions do not deliver a true fully featured out of the box solution. Often additional add in cards need to be purchased to get the features and performance the small business wants. 

Mark believes that because TalkSwitch and the Vertical Wave comes with all their features as standard they have set a new price performance target for others to follow.  Mark says that unless you can offer such things as support for SIP trunks, voicemail, music on hold  and auto attendant as standard you will not be able to compete in this very profitable, recession proof and large market.