Friday 9 March 2012

SIP trunks versus ISDN

 
“In the SME market served by the channel there is no great surge towards SIP,”

says Mark Shane, Sales Direct at ICON the distributor of IP-PBX solutions for SME and enterprise businesses,

“In 2011 we saw unprecedented growth in installs of our  Wave IP-PBX but in almost all cases these were connected to traditional ISDN circuits.  Only around 3% of users had opted for a SIP trunk solution.”   

Mark attributes the low take up rate to the reluctance of the Channel to recommend and sell SIP.  

 “Our Wave solution works with ISDN or SIP so we are in a good position to see what is happening in the Channel.  The impression we get is that the Channel still does not have sufficient faith or understanding of SIP to recommend it to its customers.  SIP providers have a lot of work to do if they are to persuade the Channel to recommend SIP.” 

Mark added, 

“At the end of the day the reliability and performance of SIP may be better than ISDN but when your livelihood depends on you getting it right for your customer you are more likely to opt for the solution you are most comfortable with and have traditionally used

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